What did you invest? How much you get in return? How will you measure your returns on investments? What was the ROI of your SEO services? These are some questions which click in the mind of marketers, when they invest their money somewhere. Everybody wants to measure and calculate their return after investment. Return on Investment (ROI) is one of the most parts of businesses. ROI measurement displays the ratio of cash you invested to increase sales and conversion and what you get in return.
In a digital world, business owners choose updated techniques to measure their ROI. When you use AdWords for advertisement it becomes important to measure your return on investment (ROI). ROI is the ratio of your net profit to cost. When you calculate your ROI, you actually try to know how much money you have earned by advertising on AdWords. ROI also help you to decide how much amount you can spend on marketing campaign next time. On other hand ROI measurement mean Sales – Investments /Investments = % ROI.
By measuring ROI you can notice the effect of Adwords on the growth and sales of your businesses. You can track number of clicks, conversions, purchase, downloads, views, leads and others for calculating ROI. SEO and other digital marketing campaigns are done to convert visitors into customers so, conversions is also used to measure ROI.